Essence + Alchemy: A Brand Refresh
Incense | all imagery by E+A
Earlier this year I had the pleasure of interviewing Founder of Essence + Alchemy (E+A), Lesley A Bramwell. During the interview, Lesley announced that the brand would soon be undergoing a refresh:
“I wanted the glass to be reusable and offer my customers physical candle refills which fit perfectly inside the glass.
The reuse of the glass is something that I’m trying to encourage even more of and I am currently working on a brand refresh with a new glass design to make it even more versatile for reuse.”
A few months down the line, driven by Lesley’s continued commitment to a circular economy, E+A have re-released some of their existing products and introduced some new additions, with even more focus on designing with re-use in mind. The new line stays true to E+A’s signature aesthetic and materials (the wood wick, rapeseed oil wax, carefully blended essential oils & handblown glass) but with a new glass design intended to be even more versatile for re-use.
The new E+A beaker candle
Handblown in the UK, the new E+A glass containers are labelled with FSC certified, environmentally-friendly ECF pulp paper. Fundamentally, these beakers are designed to last, whilst being versatile for reuse.
“Ancient alchemists were surrounded by glass apparatus in the creation of mystical elixirs.
Taking inspiration from the traditional laboratory beaker, this collection of scented candles are hand poured into reusable British made handblown borosilicate glass vessels.
Wood wicks are handmade in the Essence + Alchemy garden laboratory with natural and untreated FSC wood. ”
Refill beaker candle, E+A
E+A offer refills singularly or as part of a subscription. Along with the rest of the line, they are packaged plastic-free, using recycled materials that are 100% recyclable and biodegradable.
“Essence + Alchemy is part of the circular economy movement — an alternative model to the ‘take, make, use, dispose’ approach to production and consumerism by designing products that can be ‘made to be made again’.
The Refills ⟲ line was launched in 2017 to offer a refreshing way of refilling containers without having to ship anything back.
Simple, no frills, refillable luxury.”
New E+A votives, with tea-light refills
Lesley’s brand refresh has enabled her to further minimise waste throughout the lifespan of her products, providing a refreshing alternative to the excess waste often associated with consumables such as candles. The responsibly sourced borosilicate glass can be reused long after the candle has burned away. These are beautifully considered candles that have been designed with the planet in mind.
Lauren
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The warm glow of a lit E+A votive candle